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Brad's Drink: A New Bern Beverage Enjoyed Across the World Commentary

Businessmen want to make profits, to be sure, but they understand that to do so, they must satisfy customers.  In the end, everyone involved in the transaction is pleased.  Caleb Bradham, inventor of Pepsi-Cola, provides a perfect example. 

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Bradham, Caleb (1867-1934) Encyclopedia

Known mainly for inventing “Brad’s Drink,” later called Pepsi-Cola, Caleb Bradham’s business career reached its apogee a couple years before World War I.  The effects of the government’s rationing of sugar during the Great War cost Bradham immensely.  Although Pepsi-Cola declared bankruptcy in 1924, the New Bern resident had created a product that North Carolinians and Americans (and now the world) still enjoys.

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Bragg Encyclopedia

 Thomas Bragg served as the governor of North Carolina from 1855-1859. Bragg's terms have been noted for the broadening of manhood suffrage and for internal improvements, most notably the North Carolina Railroad.

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Bragg, Braxton Encyclopedia

Braxton Bragg was a Confederate general during the American Civil War.  He fought primarily in the western theatre. Prior to the Civil War, Bragg fought in Florida during the Second Seminole War (1835-42) and under Zachary Taylor's command in the Mexican American War (1846-48).  

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Bragg, Braxton (Mexican War) (1817-1876) Encyclopedia

Criticized for his inability to win battles during the Civil War (1861-1865), North Carolinian Braxton Bragg, writes historian William S. Hoffman, was the man of the hour during the Mexican War (1846-1848).

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Branch Banking and Trust Company (BB&T) Encyclopedia

Like the Wachovia Corporation and several other American banks, Branch Banking and Trust Company (BB&T) started as a simple, private bank. As mergers and takeovers occurred throughout the years, BB&T made strides in the banking realm of North Carolina and eventually the American South. With over 1,800 branches and 30,000 employees in 12 states and Washington, D.C., the BB&T Corporation, stationed in Winston-Salem, N.C., ranks as the eleventh largest banking corporation in the United States as of March 31, 2011.

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Branch, John (1782-1863) Encyclopedia

A Jacksonian turned Whig politician, John Branch served as three terms as Governor of North Carolina and championed internal improvements in the Tar Heel State.  He later held federal posts, including Secretary of Navy, Congressman, and territorial governor of Florida.  After the scandalous Eaton Affair, a disenchanted Branch left the Democratic Party to help create a new Whig Party in North Carolina.

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Brinkley, David McClure (1920-2003) Encyclopedia

Newscaster David McClure Brinkley helped pioneer the two-anchor format on NBC and revolutionize the format of the Sunday news interview programs with his ABC series, This Week With David Brinkley.

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Brogden Encyclopedia

Curtis Hooks Brogden served the state of North Carolina for half a century as a state representative, state senator, state comptroller, U.S. Congressman, lieutenant governor, and finally as the 42nd governor.

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Brookings Plan Encyclopedia

The Brookings Plan was a collection of reforms proposed by the Brookings Institution, a Washington, D.C. think tank. Searching for economic solutions to the state’s financial problems, Governor O. Max Gardner commissioned the plan shortly after the onset of the Great Depression.

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Broughton, J. Melville Encyclopedia

J. Melville Broughton was elected to the North Carolina governorship amidst rising anxiety over the war in Europe. Broughton, nonetheless, successfully introduced extensive legislation that improved public education, mapped out the state’s natural resources, and created the Good Health program. His greatest legacy is considered to be extending the school term from six to nine months. Broughton is the only governor to be a Wake County native. 

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Brown, Bedford; House of Commons; Senate Encyclopedia

Born in Caswell County, Bedford Brown grew up on his family farm and later attended the University of North Carolina.  Brown served in the North Carolina House of Commons and Senate before his service in the U.S. Senate (1829 – 1840).  After his resignation, Brown worked on his family farm at Rose Hill.

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Brown, Charlotte Hawkins Encyclopedia

The end of slavery in 1865 appeared to offer African Americans in North Carolina new and challenging opportunities. Some became landowners, educators, politicians, and businessmen. Yet by 1900 "jubilation" had become "Jim Crow," and African Americans once again found themselves treated as second-class citizens. During this period, however, leaders emerged, who dedicated themselves to improving African Americans' status and quality of life. One such person was Dr. Charlotte Hawkins Brown.

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Brunswick County (1764) Encyclopedia

Named in honor of the Duke of Brunswick, King George I, the county of Brunswick is the southernmost county in North Carolina. The county was formed in 1764 from parts of New Hanover and Bladen Counties, and the region's beaches and ocean communities attract many tourists to the area.

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Buggymobile Encyclopedia

The buggymobile, a horse-less contraption that used a gasoline engine, was considered expensive and silly when it was first invented.  It soon became, however, one of the most innovative and popular transportation devices. 

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Bull Durham, Tobacco, Durham, Bulls Encyclopedia

The Durham Bulls, North Carolina’s premier minor league baseball team, played their first game in 1902 as the Durham Tobacconists. Durham attorney William Bramham helped organize the team and popularize minor league baseball in North Carolina. The Durham Bulls is named after the Bull Durham tobacco-advertising icon, and as of 2012, the Bulls are the Class-AAA affiliate team of the Tampa Bay Devil Rays.

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Bulla, Jefferson Davis Encyclopedia

During his long life (almost 103 years), Dr. Jefferson Davis Bulla practiced medicine for 77 years and refused to turn away patients who had not the means to pay for services.

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Buncombe County (1791) Encyclopedia

Home to the city of Asheville and the Biltmore Estate, Buncombe County was founded in 1791, and it is named in honor of the Revolutionary Colonel Edward Buncombe. The county is nestled in the Blue Ridge Mountains, and its history and culture attractions are well-known.

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Bunker Hill Covered Bridge Encyclopedia

Designated as a National Civil Engineering Landmark in 2001, the Bunker Hill Covered Bridge is the only remaining wooden example of the Improved Lattice Truss patented by Brigadier General Herman Haupt and one of only two original covered bridges remaining in North Carolina. 

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Bunker, Eng and Chang (1811-1874) Encyclopedia

Originally from Siam but later residents of Surry County, Eng and Chang Bunker became the reference for the medical condition when twins are conjoined.  Born in 1811, the two were joined together at the chest by a thin band of flesh and remained that way until their 1874 death.

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